What is marketing?
Marketing is not #branding or advertising..
Let’s say that 50 Cent is coming to town for a concert.
50 existing as a #Rapper, #songwriter and #mogul. That’s branding.
You get a #billboard that announces the event. That’s #advertising.
You put a sign on a Sprinter Van about the event. That’s #promoting.
The Sprinter Van drive all around town while blasting her music. That’s #publicity.
You get people talking about it & sharing the #event on social #media. That’s public relations.
You get #fans buying tickets & #merchandise. That’s sales.
Marketing refers to the process an organization undertakes to engage its target #audience, build strong relationships to create value in order to capture value in return.
What’s your favorite part of this example?